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Influencer: The Power to Change Anything

Influencer: The Power to Change Anything by Kerry Patterson from McGraw-Hill

    An INFLUENCER motivates others to change.

    An INFLUENCER replaces bad behaviors with powerful new skills.

    An INFLUENCER makes things happen.

    This is what it takes to be an INFLUENCER.

    Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

    But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

    • Identify a handful of high-leverage behaviors that lead to rapid and profound change.
    • Apply strategies for changing both thoughts and actions.
    • Marshall six sources of influence to make change inevitable.

    Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

    No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

    Are you an Influencer ?

    Find out at www.influencerbook.com

    ”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

    List Price: $24.95
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    The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases

    The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases by William Ellet from Harvard Business School Press

      If you’re enrolled in an executive education or MBA program, you’ve probably encountered a powerful learning tool: the business case. But if you’re like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating.

      In The Case Study Handbook, William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author’s framework.

      Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class.

      Any current or prospective MBA or executive education student needs to read this book.

      List Price: $24.95
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      The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

      The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World by John Elkington from Harvard Business School Press

        Renowned playwright George Bernard Shaw once said "The reasonable man adapts himself to the world, the unreasonable one persists in trying to adapt the world to himself. Therefore all progress depends on the unreasonable man." By this definition, some of today's entrepreneurs are decidedly unreasonable--and have even been dubbed crazy. Yet as John Elkington and Pamela Hartigan argue in The Power of Unreasonable People, our very future may hinge on their work.

        Through vivid stories, the authors identify the highly unconventional entrepreneurs who are solving some of the world's most pressing economic, social, and environmental problems. They also show how these pioneers are disrupting existing industries, value chains, and business models--and in the process creating fast-growing markets around the world.

        By understanding these entrepreneurs' mindsets and strategies, you gain vital insights into future market opportunities for your own organization. Providing a first-hand, on-the-ground look at a new breed of entrepreneur, this book reveals how apparently unreasonable innovators have built their enterprises, how their work will shape risks and opportunities in the coming years, and what tomorrow's leaders can learn from them.

        Start investing in, partnering with, and learning from these world-shaping change agents, and you position yourself to not only survive but also thrive in the new business landscape they're helping to define.

        List Price: $27.50
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        Harvard Business Essentials Guide to Negotiation

        Harvard Business Essentials Guide to Negotiation from Harvard Business School Press

          Negotiation-whether hammering out a great job offer, settling a dispute with a client, drafting a contract, or making trade-offs between business units-is both a necessary and challenging aspect of business life. In the business world, confident negotiators are always in high demand. Bringing a difficult negotiation to a successful conclusion can be one of the most exhilarating-and valuable-aspects of business today. Packed with practical advice and handy tools, Negotiation will help any manager sharpen skills and yield a sizable payoff. Contents include:



        • Preparing the necessary information before a negotiation
        • Managing multiparty negotiations
        • Assessing the position of the opposing side
        • Determining your sources of power and authority in a negotiation
        • Recognizing the barriers to agreement and how to overcome them
        • Plus, readers can access free interactive tools on the Harvard Business Essentials companion web site.

          Series Adviser: Michael Watkins

          Associate Professor Michael Watkins does research on negotiation and leadership. He is the coauthor of Right From the Start: Taking Charge in a New Leadership Role (HBS Press, 1999) and the author of Taking Charge in Your New Leadership Role: A Workbook (HBS Publishing, 2001), both of which examine how new leaders coming into senior management positions should spend their first six months on the job.

          Harvard Business Essentials
          The Reliable Source for Busy Managers
          The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience. To assure quality and accuracy, each volume is closely reviewed by a specialized content adviser from a world class business school. Whether you are a new manager interested in expanding your skills or an experienced executive looking for a personal resource, these solution-oriented books offer reliable answers at your fingertips.

          List Price: $19.95
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          Administrative Assistant's and Secretary's Handbook

          Administrative Assistant's and Secretary's Handbook by James Stroman from AMACOM

            Between coordinating meetings, making travel arrangements, and running the phone lines, being a professional administrative assistant requires an astonishing and varied range of skills involving interpersonal communication, written presentations, and organizational ability.

            Written in a down-to-earth style, Administrative Assistant's and Secretary's Handbook provides readers with information on subjects including record keeping, telephone usage, office machines, mail, business letters, and computer software skills. Now in its third edition, the book has been completely revised with expanded coverage of topics including electronic records management, interpersonal and communication skills, troubleshooting computer problems, time and stress management, customer service, event planning, web conferencing, math for office professionals, office management and supervision, transcription, and much more.

            Comprehensive and completely up-to-date, this is the book every administrative professional should own.

            Between coordinating meetings, making travel arrangements, and running the phone lines, being a professional administrative assistant requires an astonishing and varied range of skills involving interpersonal communication, written presentations, and organizational ability.

            Written in a down-to-earth style, Administrative Assistant’s and Secretary’s Handbook provides readers with information on subjects including record keeping, telephone usage, office machines, mail, business letters, and computer software skills. Now in its third edition, the book has been completely revised with expanded coverage of topics including electronic records management, interpersonal and communication skills, troubleshooting computer problems, time and stress management, customer service, event planning, web conferencing, math for office professionals, office management and supervision, transcription, and much more.

            Comprehensive and completely up-to-date, this is the book every administrative professional should own.

            List Price: $34.95
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            The Articulate Executive: Learn to Look, Act, and Sound Like a Leader

            The Articulate Executive: Learn to Look, Act, and Sound Like a Leader by Granville N. Toogood from McGraw-Hill

              Granville N. Toogood is a top executive communications expert, as well as an established speaker, trainer, and writer. Before starting his own company in 1982, Mr. Toogood was a television reporter and network news producer for NBC and ABC. Today he works with a long list of blue-chip clients and has served as a consultant to 38 of the Fortune 50 CEOs, as well as thousands of senior-level executives, elected officials, and diplomats throughout the world. This book is based on his acclaimed corporate workshops in executive communications. Mr. Toogood resides in Darien, Connecticut.

              List Price: $14.95
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              The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour)

              The McGraw-Hill 36-Hour Course in Business Writing and Communication (36 Hour) by Kenneth W. Davis from McGraw-Hill

                Guidelines and pointers for adding clarity and persuasiveness to business writing

                Filled with the contemporary case studies, handson exercises, and self-tests that are the trademark of McGraw-Hill's 36-Hour series, The McGraw-Hill 36-Hour Course in Business Writing and Communication shows readers what they must do to craft a strong message and deliver that message in e-mails, memos, reports, and more.

                List Price: $19.95
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                The Lost Art of the Great Speech: How to Write One--How to Deliver It

                The Lost Art of the Great Speech: How to Write One--How to Deliver It by Richard Dowis from AMACOM

                  It's not all in the delivery. Here's expert guidance on how to write a dynamic speech. Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost.

                  Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language.

                  Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate.

                  "Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language.

                  Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate."

                  List Price: $14.95
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                  Say It With Charts: The Executive's Guide to Visual Communication

                  Say It With Charts: The Executive's Guide to Visual Communication by Gene Zelazny from McGraw-Hill

                    Step-by-step guide to creating compelling, memorable presentations

                    A chart that once took ten hours to prepare can now be produced by anyone with ten minutes and a computer keyboard. What hasn't changed, however, are the basics behind creating a powerful visual - what to say, why to say it, and how to say it for the most impact. In Say It With Charts, Fourth Edition --the latest, cutting-edge edition of his best-selling presentation guide -- Gene Zelazny reveals time-tested tips for preparing effective presentations. Then, this presentation guru shows you how to combine those tips with today's hottest technologies for sharper, stronger visuals. Look to this comprehensive presentation encyclopedia for information on:


                    * How to prepare different types of charts -- pie, bar, column, line, or dot -- and when to use each
                    * Lettering size, color choice, appropriate chart types, and more
                    * Techniques for producing dramatic eVisuals using animation, scanned images, sound, video, and links to pertinent websites

                    List Price: $45.00
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                    Perfect Phrases for Writing Grant Proposals (Perfect Phrases)

                    Perfect Phrases for Writing Grant Proposals (Perfect Phrases) by Beverly Browning from McGraw-Hill

                      The Right Phrase for Every Situation…Every Time

                      These days, it's not enough to work for a good cause or worthy organization. If you want to receive funding from a corporation, community, foundation, or government institution, it all comes down to one thing: your proposal. With hundreds of ready-to-use “Perfect Phrases,” you'll quickly know the right words to use for the three major sections of every successful grant proposal:

                      • How to introduce yourself, your program, and your achievements
                      • How to describe your goals-and what funding will accomplish
                      • What you should include as your supporting documents

                      With this comprehensive, user-friendly approach to grant writing, you'll be able to tackle the various proposal formats, create a professional purpose statement, and back up your plan with solid data. Plus, you'll discover some insider secrets that will really get the attention you want-and the funding you need.

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