The Elements of Style, Fourth Edition
by William Strunk Jr.
from Longman
Composition teachers throughout the English-speaking world have been pushing this book on their students since it was first published in 1957. Co-author White later revised it, and it remains the most compact and lucid handbook we have for matters of basic principles of composition, grammar, word usage and misusage, and writing style.
This is the braille version of the timeless reference book. According to the St. Louis Dispatch, this "excellent book, which should go off to college with every freshman, is recognized as the best book of its kind we have." It should be the ". . . daily companion of anyone who writes for a living and, for that matter, anyone who writes at all" (Greensboro Daily New). "No book in shorter space, with fewer words, will help any writer more than this persistent little volume" (The Boston Globe). Two volumes in braille.
The Craft of Research, Third Edition (Chicago Guides to Writing, Editing, and Publishing)
by Wayne C. Booth
from University Of Chicago Press
Now, seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?”
The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers.
Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.
Technical Communication (11th Edition) (MyTechCommLab Series)
by John M. Lannon
from Longman
The Handbook of Technical Writing, Eighth Edition (Handbook of Technical Writing Practices)
by Gerald J. Alred
from St. Martin's Press
The Copywriter's Handbook, Third Edition: A Step-By-Step Guide To Writing Copy That Sells
by Robert W. Bly
from Holt Paperbacks
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
• eight headlines that work—and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
“I don’t know a single copywriter whose work would not be improved by reading this book.” —David Ogilvy
Little, Brown Essential Handbook, The (5th Edition)
by Jane E. Aaron
from Longman
Technical Communication: A Reader-Centered Approach
by Paul V. Anderson
from Wadsworth Publishing
Thousands of students have successfully improved their writing and design skills using Anderson's TECHNICAL COMMUNICATION: A READER-CENTERED APPROACH. Known for its treatment of the rhetorical situation and coverage of usability and persuasion, this edition contains new chapters and an innovative design reflecting the visual orientation of today's students.
Technical Communication Today (2nd Edition) (MyTechCommLab Series)
by Richard Johnson-Sheehan
from Longman
How to Get Ideas
by Jack Foster
from Berrett-Koehler Publishers
Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
Reporting Technical Information
by Kenneth W. Houp
from Oxford University Press, USA
BETTER WRITING AND SUCCESS AT WORK BEGIN IN YOUR CLASSROOM WITH REPORTING TECHNICAL INFORMATION, ELEVENTH EDITION, A CLASSIC TEXT WITH THOROUGHLY CONTEMPORARY CONTENT.
One of the leading texts in technical writing, Reporting Technical Information introduces students to all aspects of effective professional communication, including letters, proposals, progress reports, recommendation reports, research reports, instructions, and oral reports.
FEATURES OF THE ELEVENTH EDITION:
* A fully integrated companion website--www.oup.com/us/houp--that offers:
Additional practical resources for students: chapter overviews, sample writings, self-tests, "current topic" annotated links and additional resources, interactive tutorials, key terms and concepts, downloadable versions of important question checklists from the book, and a collaborative network
Resources for instructors: an Instructor's Manual and downloadable PowerPoint files for use as lecture aids (also available on CD), links to online resources, and writing assignments instructors have shared for "Better Writing--Success at Work"
Three different types of icons throughout the book that direct students to the website for additional resources: sample documents, exercises, and further reading
* New, broader approach that prepares students in a variety of science, health, business, engineering, and technical majors to develop the types of documents they will need to write in their prospective work environments
* Strong focus on the rhetorical nature of writing, helping writers to understand their readers and the contexts in which their documents will be read and used, define their purpose in writing, and design documents using these issues as critical guidelines
* Updated and additional coverage of current technology, including thoroughly revised chapters on document design and usability that take into account web-based documents and platforms
* New opening scenarios for each chapter that demonstrate the impact of technical communication in the real world
* New chapters on content management, versatility and creativity for reports, and using design and format to achieve clarity in documents
* Increased coverage of ethics and international and global workplace issues
* Many new example documents--more than half of the sample documents in the text are new--and more illustrative figures
* More end-of-chapter exercises, including projects that encourage student interaction and collaboration, several of which are linked to an online component on the companion website
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